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A penalty from Google means your search engine rank is going to be affected.  Stay with useful and engaging articles on Googles side.  Its content related to your enterprise.  Should you compose a post on something that doesnt pertain to your business, you might entice an audience but not the ideal audience to your site. Publish Unique Content Many business owners fall prey to using an agency or market marketing business to write and article content on their own blog.  While thats okay, do your research to guarantee the content you are getting is not also printed on another site.  A simple way is to run a search of the first paragraph of any content which you buy from a writer or business. Check out this post on the best way best to compose original content, Should you arent able to outsource your blog articles.    Write Regularly A scenario seen with company blogging is that business owners begin writing and then stop after a short time period.  Maintain an editorial calendar and stick to a schedule for blogging. Although you should strive to blog at least once a month for a minimum, its important to recognize that there is essentially no limit to the quantity of blogging you're doing.  A blog that hasnt may lead people that encounter the business to be believed by it is inactive also. You can eventually become the thought leader in your industry if you write about something specific enough in your site.  Not every site post needs to be award-worthy, while thought leadership is vital.  Here are 130 ideas company blog themes that you can use all year long.    Split the Text No one likes to read a block of text.

 

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Title your post so if your post is a list of must-dos or hints.  Stumbling on a blog post with 7 business blogging best practices presented in a numbered list is much more attractive to readers than a long post with apparently no business.  Readers can intimidate right into not spending their time reading your post. By breaking articles up into pieces of info, rate bounces.    Use Images Another way to break text up would be by including pictures.  Graphics and images are visually appealing and keep readers interested.  Returning to the case in the first stage, using key words that are targeted for this and youre if youre writing a post include pictures of this award in the post!  Post images of the award ceremony or even a party to celebrate the winners. Use a free stock photo rather than not adding any image in any way, In case you dont have any pictures to add.  Keep in mind also that correctly tagging your images with keywords can help boost the SEO of this blog article to which they belong.  Google cannot read images, but it can read the alt text (text alternative). Images also have the potential to rank in an image search on Google.     Set Dont expect website success.  Results will take some time.  Business blogs can help convert more traffic into prospects almost immediately because they allow a company owner to display their knowledge and experience in the industry. This doesnt mean, however, working for you or that blogging isnt right.   Follow the following practices for your businesss blog and you need to see results!  For help getting started with business blogging, then download our free guide under: This post was published July 29, 2015 July 6, 2018, and updated.

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If you use blogging to promote your business, you know that writing blog articles that are fantastic is only half the struggle.  Knowing when to post them can make all the difference in whether your blogs get and how to name them, share them read, commented on and sharedor ignored.  The Colossal Content Marketing Report recently examined 1.16 million articles from 4,618 blogs by publishers such as content marketers, individuals and media firms. When Should You Post If youre posting on weekdays, like 87 percent of the articles in the analysis, you might want to rethink your strategy.  Websites posted on weekends actually got more shares on average.  Saturdays were the very best day for sharing: Although just 6.3percent of articles in the study were printed on Saturdays, these articles got 18 percent of all social shares. To 6 p.m. Eastern time), many engagement with and societal sharing of articles happened after hoursfrom 9 p.m. to midnight Eastern, with a major spike from 10 to 11 p.m. Takeaway: Try scheduling some posts for weekends and/or sharing posts on social media later at night rather than during business hours. Social sharing declined once post names went beyond 60 characters, nevertheless.  In case you ask a question in your blog post titles Survey says Yeswhile 95 percent of blog post titles didnt include a question mark, those that did received nearly twice as many shares that are social as the average.  Keep in mind, however, that posts with more or two question marks had the smallest quantity of shares. Takeaway: If you name blog posts, start looking for a middle ground.  Questions spark curiosity, but dont go overboard.  And dont capitalize like a tween girl using exclamation points.  

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Want more tips to Advertise your business Register for your Web.com Small Business Forum Online.  Being a member of the Small Business Forum enables you remark on our articles, to ask questions about internet marketing, get to know other small business owners and get exceptional offers from our partners on business services. Word Press has been around for a while now and is a CMS capable of constructing just about any kind of Website you would want.  With that Word Press started as a platform.  You can observe a lot of its influences still are present, although a huge amount has increased since its inception. While sites are often contained by Word Press websites, theyre typically just a part of this Word Press website as complete.  Blogs are added on so often that they are considered an afterthought when it comes time to set them in.  We need to caution folks about using blogs or slapping them too hastily while we suggest a site for most sites. Belowwe look at suggestions and some standards to ensure your Word Press site is a source that people want to see.  If youre likely to read the article according to its ease of reading readability Determines Retention When you look at a blog post, you can immediately tell. We typically dont remain on these pages for at least a few paragraphs, if that unless that articles is completely amazing!  Its isnt combating your design to read the report when putting together your blog.  Below are few tips to maintain your legibility Use bigger fonts.